Sometimes the first thing a business asks for isn’t actually the first thing it needs.
A founder might say, “I need a CRM.”
And yes, we can build one.
But before opening GHL—or any CRM platform—I want to understand what the business actually needs that CRM to do.
How are leads finding you? What happens after they inquire? Where are things getting lost? Who needs to follow up?
That’s the thinking behind the first comic in a new series I’m creating for The Mari Effect.
Same Tool. Different Thinking.
Here’s Episode 1: The CRM.
