Marketing & Visibility

The Mari Effect Pinterest account receives its first meaningful follower while building intentional online visibility
Marketing & Visibility, The Mari Effect Journal

I Wasn’t Looking for a Client. I Was Building a Signal.

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What my first meaningful Pinterest follower in years taught me about intentional visibility, showing up consistently, and letting the right people discover your message. There are some business milestones that look almost insignificant from the outside. A new follower. A website visit. Someone saving a Pin. A notification that takes all of three seconds to […]

Professional woman reflecting on her digital marketing journey while working on a business website
Marketing & Visibility, Branding & Communication, The Accidental Strategist, The Mari Effect Journey

I Built the Website Before I Learned Digital Marketing (And Somehow It Worked)

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One of the funniest realizations I’ve had while taking Google’s Digital Marketing course is this: I may have done things backwards. For years, I heard people talk about websites, SEO, branding, content marketing, customer journeys, and digital strategy. I understood some of the concepts at a surface level, but if I’m being completely honest, I

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