The Accidental Strategist

The Accidental Strategist is a collection of personal stories, lessons, and reflections from my journey through business, career, and life. These aren’t stories of having everything figured out—they’re about learning, growing, and discovering that some of the best opportunities begin with simply saying “yes.”

Professional woman reflecting on her digital marketing journey while working on a business website
Marketing & Visibility, Branding & Communication, The Accidental Strategist, The Mari Effect Journey

I Built the Website Before I Learned Digital Marketing (And Somehow It Worked)

One of the funniest realizations I’ve had while taking Google’s Digital Marketing course is this: I may have done things backwards. For years, I heard people talk about websites, SEO, branding, content marketing, customer journeys, and digital strategy. I understood some of the concepts at a surface level, but if I’m being completely honest, I […]

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